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Manager Morton Lippe of the Orpheum Theatre, Los Angeles, dug deep into his ghoulish bag of horror showmanship and came up with this humdinger to ballyhoo United Artists' The Black Sleep and The Creeping Unknown. Curb-side demonstration of surgery with all the trimmings, plus a monster on the rear of the float, contributed to 'scary' atmosphere. Float features give-away of small bottles of 'vapors' to protect passersby from 'curse' of The Black Sleep. The stunt helped bally an 18-theatre opening in the Los Angeles area.
'Tiger' Thompson, United Artists' drum-beater for the San Francisco area, cooked up this weird idea to promote double-horror show of The Black Sleep and The Creeping Unknown. Cable car motorman shows his fear of four ghoulish females trying to smuggle a coffin aboard.
Trade magazine ad
UK Front of House Cards
US Lobby Cards
Stills
Danish press book
German press book
Courtesy of Nick Hydra.